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Author: Thuto Chauke

COASTAL CITY BECOMES HOME TO SECOND TIGER WHEEL & TYRE FITMENT CENTRE

Posted on by Thuto Chauke

COASTAL CITY BECOMES HOME TO SECOND

TIGER WHEEL & TYRE FITMENT CENTRE

Planned Expansion Sees Introduction of New Store in Berea East London

 

Exciting times ahead for TiAuto Investments as the company announces the opening of a second Tiger Wheel & Tyre fitment centre in East London, located in the suburb of Berea.

 

Speaking on behalf of the group, Marketing Executive, Farishta Singh expressed, “It is our intention to make our brand as easily accessible as possible, to as many people as we can. Vincent, East London has housed one of our stores for over two decades. We have always appreciated the warm and welcoming nature of the community and in recent years, realised the need for expansion in the area. That’s why we are delighted to open another store here and assure our customers that they will experience the same exceptional service and industry expertise, together with quality, premium products that are safe and affordable – all aspects of our brand that they have come to expect and rely on.”

 

If you’re a veteran to the area, you may be familiar with the legacy of the Jevon family who have owned the Tiger Wheel & Tyre East London franchise since its opening in November 2000. Building on the sentiment of that store and what it means to the neighbourhood, it seemed like a fitting time for the family to introduce another franchise location to the city which will be overseen by Sean Jevon, who himself possesses a world of industry knowledge, having worked the business for nearly 30 years.

 

In addition, Wayne Pretorius has been announced as the store manager for the Berea location – adding to the store’s talent pool, years of experience in leadership, communications and people management, with a keen knack for the vehicle fitment profession.

 

Tiger Wheel & Tyre East London Berea are committed to providing consumers with expert advice, superior fitment services and quality products for every budget from leading brands in wheels, tyres and batteries. With the holiday season fast approaching, overall vehicle safety continues to remain top of the agenda for the brand. Customers are reminded to visit their local Tiger Wheel & Tyre fitment centre for a free vehicle safety check.

 

For more information visit them today at 10 Chamberlain Road or call them on 043 726 1000. You may also visit www.twt.to or follow @TigerWheelnTyre on Facebook | Twitter | Instagram

A SAFER JOURNEY STARTS HERE FOR WESTERN CAPE RESIDENTS

Posted on by Thuto Chauke

A SAFER JOURNEY STARTS HERE FOR WESTERN CAPE RESIDENTS

Tiger Wheel & Tyre Opens 2nd Fitment Centre at Paarl Mall

 

As the year draws to a close and South Africans everywhere are getting ready to wind down for some much-needed rest and relaxation; Tiger Wheel & Tyre shows us why there is no rest in retail as the award-winning retailer opens its second fitment centre in Paarl.

 

“The success of our Bella Vista location brought with it an increased demand for quality and affordable fitment services and expertise. Now, just felt like the right time for TiAuto Investments to commit to our expansion in the Western Cape region by opening a second location, this time at Paarl Mall,” said Farishta Singh – Group Marketing Executive at TiAuto Investments.

 

Continuing, “It is important for us to not just offer a service to customers that walk through our doors, but rather, create a fulfilling experience that our patrons have come to expect from our brand. From the staff and management to the equipment and training provided to personnel, we want to ensure our customers are comfortable when entering our store, and confident when driving off – knowing that they have received the best possible service, advice and price.”

 

An imperative part of creating a rewarding experience for the customers, is the team on the ground running the show. And confidently leading the helm at Tiger Wheel & Tyre Paarl Mall is the new store manager, Jurie van der Westhuizen, who has been a permanent fixture in the Tiger Wheel & Tyre team since 2010. Not only does Jurie exhibit 13-years of industry experience, but as an added bonus, being a Paarl resident since 2001 has allowed him to forge key relationships with the existing community in Paarl.

 

Driving into the holiday season, overall vehicle safety continues to remain top of the agenda for the brand. Customers are reminded to visit their local Tiger Wheel & Tyre fitment centre for a free vehicle safety check. In their current marketing initiative, the retailer addresses the importance of vehicle safety for the whole family, especially during the busy festive season, in a quirky and feel-good manner that truly tugs on consumers heartstrings.

 

Tiger Wheel & Tyre Paarl Mall are committed to providing consumers with expert advice, superior fitment services and quality products for every budget from leading brands in wheels, tyres and batteries.

For more information visit them today at Cecilia Street, Paarl Mall or call them on 010 510 5635. You may also visit www.twt.to or follow @TigerWheelnTyre on Facebook | Twitter | Instagram

Tyres & More® unveils its new logo

Posted on by Thuto Chauke

Tyres & More® unveils its new logo

South Africa’s fresh alternative to automotive fitment centres rebrands with an equally fresh logo.

 

Tyres & More® is proud to announce the launch of its new logo. The new visual identity more accurately reflects the brand’s maturity, offering, and commitment to safety, and is effective from 21 November of this year.

 

With 10 years of experience in the tyres, wheels, and automotive parts market, Tyres & More® is known throughout South Africa for its comprehensive range at the best prices.

 

Farishta Singh, Group Marketing Executive of Tyres & More®, said, “The business has matured and with it, we thought that the powerful and striking new colours emphasise how strongly we feel about safety and the seriousness of our offering. Our franchisee conference discussed the rebrand last year, and, taking onboard their comments, the new design was agreed.”

 

The logo has changed from purple to violet, and the orange is less prominent. The shape has changed too, dropping its old oval and crescent background, and opting for a more clean and professional look.

 

The word MORE in the Tyres & More® logo has now been capitalised to reinforce the message that the business offers so much more than just tyres.

 

It supplies and fits a wide variety of leading-brand tyres, wheels, batteries, shocks, brakes and wipers. The business also offers free vehicle safety checks, wheel alignment and balancing, 4×4 accessories, wheel and puncture repair, tyre and wheel rotation, and fleet management.

 

The roll-out of the re-brand has already begun, and piloting the project and rebranding its Centurion Lifestyle store has been a great success, with positive customer feedback. It will now be rolled out across all customer touchpoints in its 25 stores nationwide. There are also expansion plans to open more stores throughout the country.

 

The refresh will take a year, with the next step being the website and social platforms, which will benefit from the more digital friendly design.

 

The in-store icons representing the wide product offering, as well as the tagline, Keeping SA rolling, will remain unchanged.

 

“Tyres & More® celebrates its 10-year anniversary in 2023, and we thought it fitting to mark the occasion with a fresh new look. Needless to say, the brand will continue to place safety first, and all our stores will offer the same high standards of professionalism.”

 

“We remain committed to our principal of the three P’s that define our customer relationship, Purpose, Promise, and Personality. We expect our new look to develop these principals even further,” concluded Singh.

 

Tyres & More® is a part of automotive parts industry leaders, TiAuto Investments.

TIGER WHEEL & TYRE AND SOUTH COAST HERALD – A WINNING COMBINATION!

Posted on by Thuto Chauke

TIGER WHEEL & TYRE

AND SOUTH COAST HERALD – A WINNING COMBINATION!

 

In a gratifying start to November, TiAuto Investments, today announced that flagship retail brand, Tiger Wheel & Tyre in Shelly Beach has been selected “Best Tyre Shop” in the 2022 Best of South Coast Readers’ Choice Awards.

“As a consumer driven award, we are extremely thankful to every reader that voted for us. This is now the sixth year that we have earned this amazing accolade and are humbled by the trust and affinity that our customers have for our brand,” said Farishta Singh – Group Marketing Executive at TiAuto Investments.

“We have set the standards high for our store teams and they continue to work hard to meet high customer expectations. The impact that awards like these have on our personnel is significant to keep them motivated and challenged. We are always looking at ways to continuously improve our knowledge, product and service offering, and skillset; and public accreditation goes a long way to cementing our enduring commitment to the people of South Africa to always get them home safely!”

2022 marks a milestone celebration for Tiger Wheel & Tyre as the retailer celebrates 55-years of providing quality and service excellence. Over the decades the brand has worked tirelessly to provide consumers with safety awareness, quality products, convenience and ease of access to their over 100 fitment centres located across South Africa.

Tiger Wheel & Tyre are committed to providing consumers with expert advice, superior fitment services and products from leading brands in wheels, tyres and batteries. Shop the latest Goodyear campaign for your chance to win 1 of 5 massive 65-inch Hisense TVs when you buy 4 Goodyear tyres that are 17-inch or larger. Alternatively, buy any 2 Goodyear tyres and receive a FREE soccer ball, just in time to practice your skills for the upcoming global football event of the year.

 

For more information visit www.twt.to or follow @TigerWheelnTyre on Facebook | Twitter | Instagram

A SEASON OF WINNING FOR TIGER WHEEL & TYRE

Posted on by Thuto Chauke

Voted “Best Place to Buy Tyres” in Caxton Best of Pretoria Awards

 

Tiger Wheel & Tyre is pleased to announce their most recent victory in the “Best in Pretoria” consumer driven awards, whereby individual votes counted towards a select few local establishments over multiple categories being awarded recognition for the quality of service provided to their communities.

“Success! This is great news for not only our brand acknowledgement, but certainly a morale booster for our teams that operate in the Pretoria area specifically. It’s always rewarding to have your hard work not only recognised by your peers, but by the communities, we serve,” shared Farishta Singh – Group Marketing Executive at TiAuto Investments.

“This is now the 8th year that Tiger Wheel & Tyre has been voted number one in this category and we thank each and every person that voted, and customer that has made us their only choice for quality automotive fitment and services.”

This year, Tiger Wheel & Tyre – a division of TiAuto Investments – celebrates 55-years of getting South Africans home safely. Over the decades the brand has worked tirelessly to provide consumers with safety awareness, quality products, convenience and ease of access to their over 100 fitment centres located across South Africa.

Tiger Wheel & Tyre are committed to providing consumers with expert advice, superior fitment services and products from leading brands in wheels, tyres and batteries. For more information visit www.twt.to or follow @TigerWheelnTyre on Facebook | Twitter | Instagram

 

For queries, please contact:

Kersh Moodley

Social Media & Online Reputation Manager

kershm@tiauto.co.za

+27 11 256 4087

 Natashe Taylor

Retail Marketing Manager

natashet@tiauto.co.za

+27 11 256 4072

DIE BURGER DECLARES A WINNING TEAM AT TIGER WHEEL & TYRE

Posted on by Thuto Chauke

Auto-fitment retailer voted Best Tyre Provider

 

Tiger Wheel & Tyre, a division of TiAuto Investments and South Africa’s favourite fitment partner for 55-years, was recently selected as number one in Die Burger Leserskeuse 2022, in the category of Best Tyre Provider.

“It is always exciting to be recognised in a positive note by our customers, and it is certainly most thrilling to be awarded the “best” in the category of Tyre Providers. This is a testament not only to our loyal customers but our hardworking team who are consistently trained to ensure they provide the best service possible while refining their product knowledge and enhancing their skillset,” shared Farishta Singh – Group Marketing Executive at TiAuto Investments.

Adding, “In the year we celebrate our milestone 55th birthday, it is a welcomed surprise to be voted for this accolade by consumers themselves. As a brand operating in a competitive market, we are constantly looking at ways to improve our service offering through both industry know-how, and value-added services that provide consumers with convenience and ease of access.”

Tiger Wheel & Tyre’s competitive edge stems from its legacy – a brand that has been growing and expanding its reach in Africa for over five decades. As a pillar of trust and stability in the communities that the fitment centre operates, Tiger Wheel & Tyre has supported multiple local outreach programmes and initiatives. Additionally, The Young Learners’ Education Trust is a way for the brand to make a meaningful contribution towards education in South Africa through scholarships, bursaries, and internships – which often result in permanent placements within the company.

Tiger Wheel & Tyre are committed to providing consumers with expert advice, superior fitment services and products from leading brands in wheels, tyres and batteries. For more information visit www.twt.co.za or follow @TigerWheelnTyre on Facebook | Twitter | Instagram

BEST TYRE SHOP 18-YEARS AND COUNTING…

Posted on by Thuto Chauke

Tiger Wheel & Tyre Vote Number 1 in Daily News Your Choice Awards

 

It is with great delight that Tiger Wheel & Tyre, today, announced their most recent win, this time in the Daily News Your Choice Awards – in the category “Best Tyre Shop”.

“This is such a remarkable achievement for our brand – and to win this great accolade for the 18th year is a true testament to our team for the great service that they provide to our valued customers,” said Farishta Singh – Group Marketing Executive at TiAuto Investments.

“In the last 55-years that Tiger Wheel & Tyre has operated in the country, we have endeavoured to continuously improve our offering to ensure we remain the number one choice for auto-fitment services. By investing our people, we ensure they are always up to date on product and service training so that we provide our customers with the most informed and affordable solutions.”

The Daily News Your Choice Awards has been running for 20-years and is based on readers votes in the categories of “Services and Shopping” and “Entertainment and Home Improvement”.

This year, Tiger Wheel & Tyre – a division of TiAuto Investments – celebrates 55-years of getting South Africans home safely. Over the decades the brand has worked tirelessly to provide consumers with safety awareness, quality products, convenience and ease of access to their over 100 fitment centres located across South Africa.

Tiger Wheel & Tyre are committed to providing consumers with expert advice, superior fitment services and products from leading brands in wheels, tyres and batteries. For more information visit www.twt.to or follow @TigerWheelnTyre on Facebook | Twitter | Instagram

 

For queries, please contact:

Kersh Moodley                                                                                                               Natashe Taylor

Social Media & Online Reputation Manager                                                                  Retail Marketing Manager

kershm@tiauto.co.za                                                                                                     natashet@tiauto.co.za

+27 11 256 4087                                                                                                            +27 11 256 4072

LEADING WHEEL REFURBISHMENT CENTRE CELEBRATES B-BBEE CERTIFICATION

Posted on by Thuto Chauke

Double Win For Wheel Collision As Brand Also Launches New Pretoria Repair Centre

 

Founded in 2006 and acquired by TiAuto Investments in 2020, Wheel Collision has, over recent years, established itself as one of South Africa’s predominant wheel repair and refurbishment centres.

Nicholas Viljoen – Managing Director at Wheel Collision, “As part of the TiAuto Investments business model that’s focused on providing smart, qualitative and affordable solutions to consumers, we recognise that we’re living in economically challenging times, where replacing wheels is not always an option, especially considering the current state of our roads. Wheel Collision offers customers an alternative solution – why replace when you can repair? Our services are not only affordable but guaranteed to restore your wheel to the original equipment manufacturer (OEM) standards.”

 

Continuing, “In addition to specialised and advanced techniques used in the refurbishment process, our highly skilled team of professionals are key to the success of our business. We believe in diversity and providing opportunities for learning and developing while on the job. Being a Broad-Based Black Economic Empowerment (B-BBEE) compliant business, we hope to encourage change and promote development across all key areas of business within our own company and hope that others will follow suit.”

 

To meet the demands of a growing customer base, Wheel Collision has cultivated its offering to include dedicated services such as full wheel refurbishments, wheel straightening, wheel colour change, and minor mag repairs through Mobile Mag Medic – where they come to you! Furthermore, their operations span across the country with main refurbishment centres located in Cape Town, Durban, Johannesburg and now Pretoria, at the corner of Pretorius and Duncan Street in Hatfield. For ease of accessibility, Xpress Repair Centres are also available at selected Tiger Wheel & Tyre and TYRES & MORE® stores, providing while-you-wait wheel straightening services.

 

As the only SABS-accredited alloy wheel repairer in South Africa, make Wheel Collision your only choice for professional service and quality workmanship that’s quick, easy, convenient and affordable.

For more information visit www.wheelcollision.co.za or follow them on Facebook and Instagram.

REPURPOSED TYRES FIND NEW HOME AT LOCAL PLAYGROUND

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Premium Used Tyre Retailer Part of Mission to Bring Joy to Young Children

 

As part of an ongoing endeavour to improve the lives of local communities, TiAuto Investments, through its subsidiary Used Tyres South Africa, is bringing smiles to the faces of children at the local municipality.

Partnered with the Department of Occupational Therapy, Used Tyres SA recently donated 200 tyres, used in the building of a local school playground in Gauteng, specifically in the bustling township of Diepsloot, located in the City of Johannesburg.

“As a brand, and more importantly, as a team of people that genuinely care about local communities, we want to be able to help where we can. Donating these used tyres is just a simple act to help effect vital change,” expressed Farishta Singh – Group Marketing Executive at TiAuto Investments.

Adding, “This life stage is critical in the development of young minds. These playgrounds give these young kids the opportunity to come together and learn through exploration, all in an environment that is safe and fun.”

Used Tyres South Africa, or as they are more commonly known, UTSA, is an approved used tyre retailer, supplying premium quality tyres at affordable prices. All used tyres go through a stringent inspection process with only the safest selected for reselling. Tyres that do not meet standards are recycled, reducing wastage and contributing to a more sustainable future for the South African environment.

TIGER WHEEL & TYRE MAINTAIN PLATINUM PLACE IN RAPPORT READERS’ CHOICE AWARDS

Posted on by Thuto Chauke

 Country’s Leading Fitment Centre Wins Favourite Tyre Supplier

 

Tiger Wheel & Tyre, who this year celebrate 55-years of getting South Africans home safely, was recently voted in the top spot by Rapport readers in the category of “favourite tyre supplier”.

“Even though we are not in the business for the awards, the recognition certainly gives us that little extra confidence and enthusiasm to push us to continuously improve our product and service offering. By persisting in our efforts to cultivate talent by investing in our people, we ensure our customers are always on the receiving end of superior expertise,” shared Farishta Singh – Group Marketing Executive at TiAuto Investments.

Adding, “This is now the second consecutive year that Rapport readers have voted us number one, and that is a testament to our teams providing consistent service to our valued customers. We are extremely grateful to everyone who voted and would also like to take this opportunity to celebrate the hard-working individuals who got us here.”

Tiger Wheel & Tyre are committed to providing consumers with expert advice, superior fitment services and products from leading brands in wheels, tyres and batteries. For more information visit www.twt.to or follow @TigerWheelnTyre on Facebook | Twitter | Instagram